Holmegruppen – Ecommerce, B2B & Marketplaces Partner

About Holmegruppen

We're an ideas-led company with a desire to break out of conventions. Operating across 14 European markets, we specialize in creating and scaling consumer brands in the beauty and accessories sectors through innovative ecommerce solutions.

Founded in 2009, Holmegruppen has grown from a Nordic startup to a multi-market operation serving both consumers directly (B2C) and retail partners (B2B). Our approach combines deep market understanding with cutting-edge technology to build brands that resonate with modern consumers.

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European Markets

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Founded

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In-house Brands

What We Do

Comprehensive solutions for scaling consumer brands across European markets

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Ecommerce Excellence

End-to-end direct-to-consumer solutions including website development, conversion optimization, customer experience design, and multi-channel marketing strategies that drive sustainable growth across European markets.

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B2B Solutions

Wholesale platform development, trade customer portals, inventory management systems, and retail partner onboarding solutions that streamline operations and accelerate market expansion for consumer brands.

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Marketplace Operations

Multi-marketplace presence management, catalog localization, fulfillment orchestration, cross-border logistics, and performance marketing across major European platforms including Amazon, Zalando, and regional marketplaces.

Our Brands

In-house brands designed and distributed by Holmegruppen across European markets. Each brand is crafted with precision and purpose to meet specific market needs.

UNIQ Beauty

Trend-driven beauty brand focused on affordable everyday essentials like makeup mirrors, organizers and beauty tools. Designed for customers who want stylish and practical beauty solutions without compromising on price.

Technique PRO

Professional beauty brand specializing in high-quality makeup brushes, sponges, and tools. Designed for precision and performance to achieve flawless results for everyday use or professional artistry.

SOHO

Stylish fashion accessories brand offering a curated range of hair accessories—from headbands and clips to hair jewelry—designed to elevate everyday looks with chic, statement-making pieces.

Chris Rubin

Sophisticated hair accessories brand featuring elegant and vintage-inspired pieces like marble-patterned hairpins and stylish clasps that add timeless charm and refined detail to everyday hairstyles.

TBC - The Brush Company

Hairbrush specialist offering high-quality brushes—boar bristle, detangling, and hair-extension-specific brushes—designed for diverse hair types and styling needs. Performance meets affordability.

Shapelux

Shapewear and body-contouring brand offering waist trainers, shaping underwear, and supportive activewear designed to enhance body confidence with stylish, comfortable, and effective solutions.

Novicare

Danish brand specializing in professional-grade touchless and manual hand sanitizer dispensers. Known for durability, sustainability, and CE certification across offices, schools, restaurants, and public institutions.

Gold24

Luxurious clip-on hair extensions crafted from synthetic yet natural-looking fibers with beautiful shine. Perfect for weddings, special events, or elevating daily wear with instant volume and length.